Poland

Google Campus Warsaw

6-7 June 2017

9:00 - 17:00

16 Speakers

Best CM experts

120 Seats

Be quick to register

Why invest time in it?

Power of Content Marketing 2017 consists of two events. On June 6th there is a paid strategy workshop Content Marketing Master Class run by two stars of international content marketing Rebecca Lieb and Stephanie Losee. Devote one day in your life, organize your knowledge and complete a workshop that will give you a written down plan of your own content marketing strategy.

Next day on June 7th there is a free conference intended to show that effective content marketing brings real money (you just need to register). We chose the speakers carefully. There’s no place for self-advertising. International and Polish experts will tell you about their experience in carrying out content marketing projects, we’ll also provide case studies from the Polish market. And you will be able to use their knowledge at work. Both events will be held in the new Google Campus venue.

Looking for inspiration or written down content strategy? Want to meet other content marketing experts from Poland and from abroad?

Don’t hesitate – this event is for you. Invest your money and time in a workshop and book a seat at the power of content marketing conference.

Experts

Acknowledged experts whose achievements have been appreciated all over the world

Rebecca Lieb

Rebecca Lieb

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media.

Rebecca works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, New York Life, Oracle, Save the Children, Pinterest, LinkedIn, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

In her copious free time, she writes books. The Truth About Search Engine Optimization instantly became an Amazon best seller.

Her forthcoming book, Content: The Atomic Particle of Marketing, publishes in 2017.

Stephanie Losee

Stephanie Losee

Head of content at Visa. Former head of brand content at POLITICO and Managing Editor of Dell, directing editorial content strategy. Holmes Report Top 25 Innovator. Brand journalism/sponsored content thought leader and speaker. Advocate for editorial over advertorial content. Intrapreneur. Former technology writer at Fortune magazine and editor at PC Magazine.

Previously: Owner of a content marketing consultancy, advising major brands and agencies on editorial content strategy. Journalist, author and business writing trainer. Most recent book: "Office Mate,"​ written with Helaine Olen; the New York Times called it "a sort of 'The Rules'​ for the office"​ and Reuters selected it as their Business Book of the Week. Essays have appeared in several anthologies including "The Maternal is Political"​ and "Cup of Comfort for Writers." Articles have appeared in O the Oprah Magazine, Fortune, Forbes, The Los Angeles Times, the San Francisco Chronicle Magazine, the New York Post, San Francisco magazine, and Salon.com, among others. And once upon a time I was a business anchor on NY1 News.

Off-Hours: Climber, most recently of Kilimanjaro. Aspiring sparkling winemaker, studying for the CSW exam. De-jargonator and journalist re-jobinator. Current San Franciscan and former New Yorker.

Magdalena Bugajło

Magdalena Bugajło

Head of Communications and Brand Management Department

Expert in corporate communications, marketing and social media. She has worked in telecommunications, logistics and FMCG. She is now responsible for PR, internal communications, media relations and brand management at DHL Parcel. She supports strategic changes in the organization, such as mergers, takeovers and business process changes. She is responsible for developing and implementing the corporate communication strategy and supports building organization culture by getting employees engaged in communication activities. Co-winner and laureate of various communication awards– Pearl Awards in NYC; Spotlight Awards – Florida; DHL Communication and Responsibility Award – Germany; Szpalty Roku; Pióra Roku and PRotons.

Previously, she was the head of the Corporate Communications Department at Netia. She is a graduate of Management and Marketing, Koźmiński University, and Spanish Filology, Warsaw University. She is also graduate of the London School of Public Relations, and postgraduate studies in PR at ALK Academy.

Alenka Bester

Alenka Bester

Head of Digital Content Marketing for Zavarovalnica Triglav, the leading insurance company in Slovenia and one of the leading groups in South-East Europe. With her team she successfully implemented an award winning content marketing program, gaining positive feedback from the audience and recognition from professional marketing associations in Slovenia. She appreciates every opportunity to share the knowledge on how to overcome day-to-day obstacles content marketers face especially in traditional, conservative organizations.

Inga Batur

Inga Batur

Copywriter and digital editor for the leading insurance company in Slovenia and one of the leading groups in South-East Europe. She is responsible for creating appealing, interesting and valuable content for the company’s award winning content hub Vse bo v redu (Everything Will Be Alright). When it comes to delivering messages she likes to play with writing styles, formats, structures and channels. She holds a degree in communication sciences and has years of experience in Public Relations, Sales and Marketing. In her free time she runs an award winning blog, which further broadens her understanding of the Digital and Social Media world.

Karsten Krämer

Karsten Krämer

Managing Director C3 Munich. After getting a degree in Journalism in Munich and Marketing MBA in London, Karsten has worked in diverse development and management roles in media and agency business. He helped developing the portal and content business at Deutsche Telekom, led the 360° marketing solution team at Gruner + Jahr / Bertelsmann and was Managing Director of the agency arm of Gruner + Jahr Business Media, delivering content marketing solutions for clients in the financial and professional services industry. Since 2013 Karsten has founded and expanded the C3 office in Hamburg with clients like Unilever, KPMG, Union Investment and EDEKA. Since March he has been the Managing Director for C3 Munich. Besides his role at C3 he is a board member of the German Content Marketing Forum.

Katarzyna Sowicka

Katarzyna Sowicka

Deputy President of Content Marketing Polska.

Editor by profession, marketer by choice. COO at Qantum marketing agency and deputy president of Content Marketing Polska. Works with brands, agencies, publishers helping to optimize and maximize results. In good relations with content marketing, hoping for a long-term fruitful relationship.

Urszula Radzińska

Urszula Radzińska

President of Board Content Marketing Polska. Graduate of the University of Warsaw, educated journalist and musician, she is fascinated with the field of communication. For the past 13 years her company Aude has been creating effective corporate media for the largest brands. In 2007 together with a group of other enthusiasts she founded the Content Marketing Polska Association (back then Corporate Press Association). She believes that sharing knowledge and experience brings benefits to all parties involved.

Autor of book “Your first client. How to turn employess in to the best company ambassadors”

Partners

We are supported by sector leaders

This event is accredited by DIMAQ, which means that participating certificate holders may receive recertification points. DIMAQ is the first programme of standardization and verification of digital marketing competence available in Poland.

More information HERE.

Why is it worth your time?

The conference equals knowledge and experience that you need to be effective in building your content marketing message. It is also the place to meet people who are really worth talking to.

Who should participate?

Everyone who wants to know how to create effective content marketing – engaging its audience and guaranteeing a return on investment to the company: marketing directors and specialists, internal and external communication directors and specialists, directors and managers of advertising and marketing agencies, social media communication experts, experts in content creation and management.


The conference includes not only presentations – but also conversation. It is a perfect networking opportunity, a great occasion to meet experts and to exchange experience. By building your contact network you’re building your business!

  • When is the registration deadline?

    30th May 2017. On that day you will receive a confirmation of your live participation in the conference. If you’re not in the participants group, you will be able to join it online via streaming.
  • How much is the ticket?

    Tickets for the conference are free, but the number of seats is limited. Participation depends on the registration date and your arguments explaining why you should take part in the conference.

Time goes by so quickly

In 2013 we held the first Power of Content Marketing conference. See how it was last year and two years ago.

Effectiveness…


Creating content does not by itself guarantee business results. We’ve been talking about this for a few years, but it’s easier said than done. This is why it’s best to learn from experts who know how to do this. It’s worth taking a look at their successes and failures and drawing conclusions.


It has been four years since the first conference. We’ve achieved a lot on the Polish market and we’ve got many reasons to be proud. Nevertheless, wise strategy remains a challenge.

Register

Don’t hesitate. That knowledge will pay off.

Competition

Power of Content Marketing Awards Szpalty Roku 2017

The only competition in Poland awarding content marketing designs. The jurors, renowned experts in content marketing, estimate both individual tools and the entire content marketing strategy.


Why is it worth taking part?

  • You can see if your CM designs stand out among competitors
  • You will learn experts’ opinion. Among the jury there are experts assessing the content as well as the esthetics. During the competition Gala you can ask them for advice.
  • Stay updated. The final event is a chance to share experience and impressions with people who deal with the challenges of corporate communication every day!

See if your design can be one of the best. Submit your design!