PolandGoogle Campus Warsaw
3 June 20169:00 - 15:00
16 SpeakersBest CM experts
120 SeatsBe quick to register
Registration of conference participants
Urszula Radzińska and Katarzyna Sowicka – Why we’re here
Magdalena Przelaskowska, Content marketing in Google Campus75 percent of respondents of the annual CMI trends research believe events to be the most effective content marketing tool. Magda Przelaskowska, Program Manager in the Campus, will tell about the programs: Campus Exchange, Campus for Mums, Campus Startups School.
Michael Höflich/Karsten Krämer – I’ve got great content, how do I reach customers with it? Broadly about distribution.Content distribution is complex, at the same time it is an integral part of any effective marketing strategy. Karsten Krämer will show the mechanisms and the results of content distribution. He will give practical hints about dealing with content marketing projects.
Jesper Laursen, Increasing importance of native advertising. How to use it in content marketing activities?Great content, beautiful blog and professional content positioning. That used to be enough to make effective content marketing. Those times are gone. Enormous amount of content is flooding web browsers. In social media such as Facebook you need to pay for reaching the right audience with your message. If brands want to break through the noise and win with their content, they need to distribute it intelligently and systematically, paying for it in most cases. Jesper Laursen will guide you through the gradually more popular native advertising and will show you how to use the power of paid distribution.
Anna Jakubik – The art of “war” in content marketing, or why we need strategyIn most of the European languages the word ‘strategy’ has four basic meanings. In the context of acting, it means planning and implementing a plan. In order to plan and to implement we need the following competences: knowledge and the practical ability to use it. Indeed, strategy has much in common with war. Originally understood as the art of commanding an army, it gradually evolved to the theory and method of reaching long-term goals. From this point, we’re very close to politics, business, and eventually to marketing.
Paweł Klimiuk, Michał Bonarowski: Brand media – do we still need journalists?Modern brands want to have a closer contact with customers. But are social networks enough? Maybe brands need their own engaging media, where they could communicate their own content without any distortions or ads?
Karsten Krämer, Content marketing in action3 case studies straight from C3, the largest content marketing agency in Germany: Porsche Newsroom, Sainsbury's content ecosystem, Volkswagen "Das Auto”
Albert Hupa, What is content marketing actually about – contacting and doing business with target groupB2C firms are only beginning to learn what B2B companies already know – that content marketing is about expanding the list of customers and keeping in touch with them. On his own example of the use of content marketing in a research/analytics company, Albert will show how marketing allows to support company’s business development. And that it works exactly the same way in B2C.
Nenad Senic, How do we measure the effectiveness of printHow to measure the effectiveness of our actions in today’s publishing reality. Nenad will share his experience and will point to KPIs that are worth fighting for.
Anna Durajska, Expert’s guide – How to build loyaltyAnna will tell about how building content influences the loyalty of readers and company customers. How to create marketing content to accommodate the interests of the buyer as well as the seller?
Paal Schwital, Images worth a thousand wordsContent is the center of everything. Visual value is extremely important if we want to draw attention and communicate with audience. The quality of an image or a video is like an emotional trigger, which can generate positive feelings that make us want to share content with others. Paal will share his experience in creating visual content that works for the brand.
Urszula Radzińska, Employee/Ambassadors/CustomerAn employee is our first customer – at least in theory, but how does it look in practice? Why is it so hard to change the way we think about content marketing starting with ourselves, that is with our organization?
Magdalena Brzezińska, Role of content marketing in changing company culture“Culture eats strategy for breakfast” – Peter Drucker used to say, and still, when it comes to communication most companies focus on the latter. During the conference I will share with you the experience of Grupa Żywiec in building a new culture in our company with the help of a change in our content strategy.
Neil Fornalik, Marek Hajdukiewicz, History in imagesPresentation of a video recorded for the conference, which is a collection of reflections upon a so called “missing shot”: when we realize that for making a good report of activities (project presentation, image video, etc) we lack video or photo material that would be a perfect illustration or would be an essential link in the narration; situations when we wish we had recorded various important moments and there’s nothing we can do about it.
Jacek Szlak, Stories in marketingThe author will talk about content marketing in the context of his latest book. There will be a competition in which you can win the book.
Why is it worth coming?
Power of Content Marketing 2016 is a conference intended to show that effective content marketing brings real money. We chose the speakers carefully. There’s no place for self-advertising. International and Polish experts will tell you about their experience in carrying out content marketing projects, we’ll also provide case studies from the Polish market. And you will be able to use their knowledge at work.
Looking for inspiration or tried-and-true case studies? Want to meet other content marketing experts from Poland and from abroad?
Acknowledged experts whose achievements have been appreciated all over the world
Nenad Senic, Slovenia, group editor in content marketing agency PM, Poslovni Mediji. He created many custom magazines (including the winner of American Content Marketing Awards 2013) and other digital brand media. He run presentations about content marketing in the USA, Australia and Slovenia. Juror in content marketing competitions in the USA, Great Britain and Slovenia. Since June 2011 he has been European Editor of Chief Content Officer magazine published by the Content Marketing Institute. Owner of an extensive private collection of printed CM press from all over the world.
Passionate about building business through storytelling. International speaker and consultant. Journalist and entrepreneur – founder of Brand Movers agency, CEO of Native Advertising Institute and the journalistic production company Media Movers.
Head of the Corporate Department at Grupa Żywiec. She has been working in the corporate communication and PR sector for 14 years. Before joining Grupa Żywiec for a few years she headed a team specializing in corporate communicate, CSR and employer branding in one of the largest PR agencies, HAVAS PR Warsaw. The programs she developed have won several awards in the competitions Złote Spinacze and Szpalty Roku. Author of many corporate communication strategies for companies from the FMCG, financial, transport and energy sectors. She also coached corporate communication in cooperation with the Institute for International Research and the French Chamber of Commerce and Industry. She is a graduate of Journalism, University of Warsaw.
Gifted and experienced photographer, manager and editor. Expert in visual communication, and interaction between content and the photo. Partner at Metro Branding agency, Norwegian leader in brand and content marketing strategy. Metro Branding team is composed of qualified strategy consultants, designers, art directors, digital artists, journalists and copywriters. The agency specializes in developing innovative online solutions, campaigns and applications, as well as brand strategy.
Since 2004 president of Content Marketing Forum (2015 FCP), the largest European organization associating nearly 100 member companies from German-speaking countries. Previously spokesman for the Association of Journalists in Bavaria and senior consultant in communication agency Wilde&Partner, radio and television journalist.
Communication coordinator in ATLAS and editor-in-chief of “ATLAS Expert” – magazine for professional builders. She is responsible for marketing communication strategy and building long-term relations with customers. Contributor to an online platform gathering contractors around the building chemicals provider. But her most important role for the past 4 years has been managing the largest sector magazine in Poland. She is surrounded by brilliant and effective content daily. She has a 10-year experience in working with text; she edited and prepared for publication tens of various custom magazines for the largest Polish companies.
Dr Albert Hupa – Sociologist, analyst, social network researcher, expert in digital analyses. He carries out research projects using traditional and modern analytical methods (including Internet and mobile technologies). Member of the Polish Society for Opinion and Marketing Research.
Managing Director C3 Munich. After getting a degree in Journalism in Munich and Marketing MBA in London, Karsten has worked in diverse development and management roles in media and agency business. He helped developing the portal and content business at Deutsche Telekom, led the 360° marketing solution team at Gruner + Jahr / Bertelsmann and was Managing Director of the agency arm of Gruner + Jahr Business Media, delivering content marketing solutions for clients in the financial and professional services industry. Since 2013 Karsten has founded and expanded the C3 office in Hamburg with clients like Unilever, KPMG, Union Investment and EDEKA. Since March he has been the Managing Director for C3 Munich. Besides his role at C3 he is a board member of the German Content Marketing Forum.
Editor-in-chief “Marketing przy Kawie” website. Since 1997 he has been dealing with both the practical and the theoretical aspect of marketing. Since 2003 he has run “Marketing przy Kawie” website popularizing knowledge about modern marketing tools and trends. Publicist dealing with marketing communication and the art of advertising. Observer of trends in mass culture, marketing and new media. Lecturer at post-graduate studies in online advertising and content marketing. Contributor to the book “Praktyka brandingu” (Practical side of branding) and author of “Opowieści w marketingu” (Stories in marketing).
President of Board Content Marketing Polska. Graduate of the University of Warsaw, educated journalist and musician, she is fascinated with the field of communication. For the past 13 years her company Aude has been creating effective corporate media for the largest brands. In 2007 together with a group of other enthusiasts she founded the Content Marketing Polska Association (back then Corporate Press Association). She believes that sharing knowledge and experience brings benefits to all parties involved.
Previously a journalist, now a new media communication expert. Currently PR Brand Manager at Allegro.pl – the largest e-commerce platform. Since early 1990s he worked in traditional and then electronic media, using the Internet in particular as a platform for reaching recipients. Co-author of the first online versions of printed magazines and of the first news portals. He worked for the media and publishers such as Gazeta Bankowa, Businessman Magazine, Tygodnik Polityka, TVP2, Infor, Onet.pl, IDG, Presspublica, Polish Press Agency. Co-creator of the interactive media program policy, actively participate in creating websites combining news, entertainment and the social media. He advises funds investing in start-ups and deals with integrated communication outside of media sector. Member of ISOC, Polish Bloggers and Vloggers, and Polish Public Relations Association. Expert for Superbrands, juror in Effie competition in 2014.
Corporate Communication Director at Allegro, where he is responsible for PR, internal communication and CSR, including the Allegro All For Planet Foundation. Member of the European Association of Communication Directors. He has been dealing with communication for over 16 years, so as he says himself – he remembers the times when articles were transferred from one computer to another on floppy disks, press news was sent by fax and publishing houses could afford to send journalists on study tours abroad. He gained his experience in communications e.g. in aviation and financial/investment sector. Since 2009 he has been working “on the Internet” – first at Grupa Onet and since 2012 for Grupa Allegro. Enthusiast of vintage audio, vinyls and reportages.
New Business Director at Quantum marketing agency, responsible for developing business relations with customers. Graduate of Jagiellonian University, School of Marketing and Business and Business Coach Academy. For 4 years she worked for press and online titles as advertising specialist and later as the head of advertising, e.g. at Regional Media and Polskapresse. After she got interested in new technologies and online space she joined Gemius as a business development manager, where she studied the possibilities of Internet users behavior research and ad campaigns effectiveness assessment. The combination of knowledge of marketing, the Internet and sales turned out key in her career development. Since 2013 she was an account manager and later head of the sales team, first at IDM online media house, then at Lead Bullet and currently at Quantum agency specialized in content marketing solutions.
Magdalena Przelaskowska - Expert in marketing, educated in economics at renowned London universities. Prior to joining Google EMEA HQ in Dublin she worked at OMD International in London. In 2013 she worked in Peru, analyzing the potential of South American companies as export destination for European companies. Since 2014 she has specialized in business development in Lithuania, Latvia and Estonia. She joined Campus Warsaw as Program Manager (one of five people in this position in the world) to create programs for inspiring companies to expand globally. She is fascinated with entrepreneurship. Graduate of Stanford University. In her free time she is a windsurfing and skiing instructor.
Active in corporate communication and PR for 20 years. Specialized in internal communication, CSR policy, developing and carrying out social and education campaigns. Co-founder of Kronikarze audiovisual communication agency.
Polish-French scriptwriter and director, author of tens of advertising, corporate and documentary films. Creative in advertising agencies. Founder of Kronikarze audiovisual communication agency producing reportages and documentaries for companies, institutions and NGOs. For the past few years focused on content marketing in companies’ internal communication and communication in CSR policy implementation.
We are supported by sector leaders
Why is it worth your time?
The conference equals knowledge and experience that you need to be effective in building your content marketing message. It is also the place to meet people who are really worth talking to.
Who should participate?
Everyone who wants to know how to create effective content marketing – engaging its audience and guaranteeing a return on investment to the company: marketing directors and specialists, internal and external communication directors and specialists, directors and managers of advertising and marketing agencies, social media communication experts, experts in content creation and management.
The conference includes not only presentations – but also conversation. It is a perfect networking opportunity, a great occasion to meet experts and to exchange experience. By building your contact network you’re building your business!
If you can't find answer to your question here let us know!
How do I sign up for the conference?Go to eventbrite.com where you can register. After applying for participation you will be asked to send us two sentences explaining why it is you who should take part in the conference.
When is the registration deadline?May 20, 2016. On that day you will receive a confirmation of your live participation in the conference. If you’re not in the participants group, you will be able to join it online via streaming.
How much is the ticket?Tickets for the conference are free, but the number of seats is limited. Participation depends on the registration date and your arguments explaining why you should take part in the conference.
Do you plan to stream the event live?Yes, we do. We will provide the details on the day of the conference on our profile on Facebook.
Will you provide translations for foreign speakers’ presentations?We will. All foreign presentations will be translated into Polish. All presentations delivered in Polish will be translated into English.
Does participation in the Power of Content Marketing Awards Szpalty Roku 2016 competition guarantee entry to the conference?It doesn’t. Participation in the competition does not equal entering the competition, it only allows you to take part in the Awards Gala – one application is one entry to the Gala. If you want to come to the conference you need to register and get through the verification process. Those for whom there won’t be enough space in the Google Campus will be able to participate via online streaming.
Time goes by so quickly
In 2013 we held the first Power of Content Marketing conference. See how it was last year!
Creating content does not by itself guarantee business results. We’ve been talking about this for a few years, but it’s easier said than done. This is why it’s best to learn from experts who know how to do this. It’s worth taking a look at their successes and failures and drawing conclusions.
It has been three years since the first conference. We’ve achieved a lot on the Polish market and we’ve got many reasons to be proud. Nevertheless, wise strategy remains a challenge.
Don’t hesitate. That knowledge will pay off.
Power of Content Marketing Awards Szpalty Roku 2016
The only competition in Poland awarding content marketing designs. The jurors, renowned experts in content marketing, estimate both individual tools and the entire content marketing strategy.
Why is it worth taking part?
- You can see if your CM designs stand out among competitors
- You will learn experts’ opinion. Among the jury there are experts assessing the content as well as the esthetics. During the competition Gala you can ask them for advice.
- Stay updated. The final event is a chance to share experience and impressions with people who deal with the challenges of corporate communication every day!